Blog Archives

Pink Washing- Is Awareness Enough?

Well October has come and gone and Target’s moved many of it’s Pink for Breast Cancer Awareness items to clearance to make room for Christmas merchandise. When October rolls around you can’t escape the sea of pink ribbon products from

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Posted in Marketing Thoughts

How Successful Social Media Marketing and Job Hunting Are Alike

Blogging regularly on the subject of social media and my job search has helped me realize some of their similarities. While they are two very different activities, doing them well can require some of the same principles. Know how to

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Posted in job search, Marketing Thoughts, social media

Twitter, the Modern Day “Comment Card” for Brands

According to an article by Jay Baer research shows that “42% of consumers complaining in social media expect 60 minute response time”. That’s a pretty lofty expectation from my point of view but definitely warrants some attention from brand managers. Considering the desired response

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Posted in Marketing Thoughts, social media

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