Blog Archives

Twitter, the Modern Day “Comment Card” for Brands

According to an article by Jay Baer research shows that “42% of consumers complaining in social media expect 60 minute response time”. That’s a pretty lofty expectation from my point of view but definitely warrants some attention from brand managers. Considering the desired response

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Posted in Marketing Thoughts, social media

Social Media – Where to say what

  One of the most common bits of advice from social media marketing experts is the importance of tailoring the right message for each audience on each platform. From my experience, the brands that Tweet only links to their Facebook updates

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Posted in branding, job search

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